Started off as:
A drive to give kids comfy clothes.
Social Media Campaign
Ended up as:
A quirky fashion line for kids who appreciate comfort.
Details are important, and there are a lot of minor things about most clothes that bother some kids. Seams, tags, and certain fabrics can be a major annoyance. Minor Details set out to give children clothing that is comfortable and eclectic. The client wanted maximalist, so we put together a brand for them that would complement the brightly-colored, highly-patterned designs of the clothing they make. It uses unobtrusive colors and integrates patterns and textures designed by hand by young artists. The logo is hand-lettered and bouncy. The brand typeface has a lot of character. The whole thing adds up to a unique look that fits a unique company.