Magic Parlour

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Started off as:

A magical evening at a Chicago landmark.

We provided:

  • Branding

  • Experiential Design

  • Poster Design

  • Illustration

Ended up as:

An immersive magical experience you'll never forget.

Third generation magician and mind-reader Dennis Watkins has been performing weekly at the historic Palmer House Hotel in Chicago for over 10 years. We've been working with him since the very beginning, and in 2020 we updated and redesigned his logo, show poster, and all his performance materials. We updated the designs to better reflect the intricate and magical design of the Palmer House by Louis Sullivan. Dennis' show is intimate, close-up magic so we put an emphasis on hands in his poster, and we used playing card suite icons in the design because of the card magic in the show. All of these elements combined with Dennis' astounding performance make for a truly unforgettable experience.
Magic Parlour hero
Logos and graphics
Poster Details
Pattern details
Logo details