Drop by Drop
To celebrate their 150 years Jack Daniel's set out, in the form of a pop-up general store, to bring their party to major cities across the country. Throughout their tour they reached out to local artists, musicians, and chefs to get involved in bringing alive the spirit of the Jack Daniel's brand and tradition. When we were asked to contribute our love for lettering and passion for all things hand-made to the Chicago pop-up store we were all in. Throughout the day we painted custom monograms on pieces cut directly from real Jack Daniels barrels and painted four custom lettering pieces on the barrel tops.