ALL BUZZ, NO STING
Catskill Provisions has a wide portfolio of honey based products from the Catskill Mountains in New York. They approached us to re-brand them and to redesign their flagship product; NY Honey Rye Whiskey. Through research of the brand and the market we knew the only way to make an impact was to create a style that was unique in the market. We focused on creating a look that was less masculine than the competition and feels like a high scale lifestyle brand.