Upton’s Naturals is a Chicago based vegan company responsible for some of the world’s tastiest meat-free proteins. They came to us to help develop a brand that would pop off the shelves without sacrificing their honest, cruelty-free, ingredient-first ethos. Between Upton’s outlandish facial hair and the packaging’s unexpected chipboard look, Upton’s gained the attention and loyalty of vegan foodies, cementing their place as a meatless champion. As the brand continues to evolve and introduce new products (their new Jackfruit is dangerously good), we’ve been right alongside, helping to expand their ever-growing line of goods.
Vegans have more fun
On the shelves, Upton’s packages stand out among the competition with use of uncoated chipboard packages and 8 spot colors, with an emphasis on brand we sell consumers on not just food but a lifestyle choice. Not to be outdone we also rolled out a sharp new website to match. Warm and textured, the site is easy to navigate as their seitan is to devour. It’s mobile-friendly to boot, and jam-packed with delicious recipes and resources.