UP FOR WHATEVER
Bud Light has been a staple of good times since its introduction in the early 80’s, but how do you revitalize the brand and make it the choice of a generation largely born after its debut? Throw a knockout, no-holds-barred party on scenic Catalina Island, and invite the nation’s most influential tastemakers to take part. The result was incredible — some 300,000 shared social media posts, and brand awareness on an authentic, engaging level.
Creating a visual identity for a pop up party town was a huge but rewarding undertaking. We transformed some 30 storefronts, creating absurd branding and graphics to transform the quiet resort town into a Bud Light banger. We developed branding, patterns, merch and wall-to-wall graphics for the most insane party the west coast has ever seen.